CONVERGE: Section Prompt Dec. 4

http://www.thedailyshow.com/watch/mon-may-16-2011/well--that-was-fast---comcast-nbc-merger

Hello,

This week please come to section prepared to discuss the following questions about Caldwell's "Convergence Television" essay:

1. What is convergence TV? 
2. How do you define Caldwell's 5 "protodigital"/convergence industrial and aesthetic changes? What changes in industrial and programming practice did they entail (ie what were their effects)?
   HINT: the five changes are:
   -ancillary textuality, repurposing/migrating content
   -conglomerating textuality, convergence texts
   -marketing textuality, branding
   -ritual textuality, pitching, committee writing
   -programming textuality, stunting, sweeps
3. Why did syndication rights become more important in convergent TV? 
4. What is an example of convergence TV that you can think of and easily demonstrate on a computer (come to section prepared to share)? 

Thanks! Welcome back from the holiday!

Josh